This is a 30 mm pet tag. The letters are hand-stamped into the metal, so no two tags look just alike. The large snowflake charm is attached with a split ring. The name can be curved on the bottom or side of the charm. If left unspecified, it will be curved on the bottom as shown in the picture. You may choose between brass or aluminum. The letters tend to show up darker in aluminum tags. You may choose between the "basic" or "deco" font shown in the pictures. The option for a phone number is also available. Max letters on 30 mm is 10 letters basic font and 7 letters deco font. Merry Christmas!